Few years ago having a website was, for many businesses and organizations was one more weight to carry, it was kind of difficult and expensive. Right now, a website is not a problem anymore, is a must.
Since nowadays almost everyone with a computer can make a website easily, so then mediocrity comes in, and many of the sites on the worldwide web lacks of good designs and the information is not showed or expressed clearly.
Since nowadays almost everyone with a computer can make a website easily, so then mediocrity comes in, and many of the sites on the worldwide web lacks of good designs and the information is not showed or expressed clearly.
Having a website representing your business is very important in these days, most of the new companies are aware this and all of them have one.
If you are developing a business startup and you already have a business plan on progress, then you should know that building a website should be between the first 10 things to do, it is for sure one of the most important tasks you should get done at the beginning if you really want your business to grow and avoid failing.
Why a website is so important?
At the end of 2013, 39% of the world's population is using Internet, this is about 2.8 billion of people. Using the Internet to buy, sell, work and find information has practically become a daily routine for the users.
Having a website for your business lets you open your doors to the users, it gives you more visibility to the audience and will increase your chances of getting more customers, not only on your region, but everywhere else in the world.
Related: What to do and not do on a business plan
This website is built using Weebly platform with a combination of some plugins and widgets, is for sure one of the best websites building tools around and easy to use, but there are also others such as Yola, Wix or Wordpress if you want to invest money on it.
If you want to use Weebly, you can easily sign up and start building right away for free.
The truth is there are many tools available to build a decent business site, and they are very easy to use, but it is important to keep on hand several strategies that will help your business to attract valuable viewers and potential customers.
Below are 7 tips that will help you to develop the best website for your business:
Maintain visual pleasure
Your site should be designed in a way that will bring visual pleasure to your visitors. To achieve this, is better to use designs that show simplicity, and use a combinations of soft colors that matches with your business profile.
Avoid bothering colors and also avoid putting so much information in only one page, separating them in different pages gives more visual presentation to your web site's content.
Write clear and precise context
The description of your business, products and services must be explained as clear as water, also avoid orthographic mistakes. A business website with clear and explanatory content will leave a more professional image to the visitors, which can be one trick to convince them to become customer.
Use call to action strategies
Use engaging writing towards your visitors to encourage them to try your products or services at least one time. A good strategy that usually works is explaining on your website how does your product works, or what are the steps to use your services, this will show how simple and easy is to use your product/services, most of the time this strategy helps to clear out the potential customer's hesitation.
Put your complete contact information
Include a contact information page on your website, where it shows how to reach you and your business for inquiries, complains and suggestions. Showing that your business is open and reachable is a very important strategy that allows creating a communication channel with the customer.
Input constant updates
In order to keep people and customers visiting your website from time to time, is good to update your website periodically with fresh content, new products and services or upcoming promotions. Using a blog can let you input new content and useful information very easily.
Create social network profiles
Most of the businesses which have a website also have some social networks sites. Creating profiles in LinkedIn, Facebook, Twitter, Instagram, Google+ and others, will expand your ways to reach and communicate with new people and potential customers.
Develop communication and feedback channels
Create channels or ways that allow your website visitors, Internet users and potential customers to discuss each other about topics related to your products or services. Using tools like a forum or polls can allow you to do that for your business.
The social networks profiles and blog comments sections can also allow you to do that by letting the users to comment on your updates, or share the information with others.
Share your ideas! What other tips do you recommend for a business website? Comment below.